What is a brand story video?
A brand story is a short piece of content that introduces your brand to your customers. It helps them understand who you really are and why they would want to do business with you. It’s more than your product. Your brand story video shows your customers what your values are, your company culture, and why you do what you do.
Why would I want a brand story video?
According to Huffington Post, brand storytelling is the most effective way to connect with your audience. Combining effective storytelling with video – a medium that inherently generates emotional reaction – creates a bond of common beliefs between you and your customers. This bond generates deeper connections to your products or services, which lead to increased customer loyalty.
Brand story videos are not about sales or marketing. They are about increasing your brand equity. They help you stand out from your competitors by showing the humanity in your brand. Brand story videos cultivate trust.
Where would I show a brand story video?
Brand story videos are best placed where they can be interacted with and easily shared. This includes your website and social platforms.
One brand story project can be formatted for a variety of outlets. For example, there could be a five-minute story placed on the homepage of your website, a three-minute version for Facebook, a 60-second version for Instagram, and a 30-second teaser for use during presentations – all using the same original piece of content.
How do I find out more?
For more information about how a brand story video could work for your organization, contact 12Gates Films & Services and we would be happy to set up a meeting with you.